Chapter 20 of 25

The 90-day plan

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Days 1 to 15: Select and clear

  • select three lighthouse songs for hook, emotional universality, rights clarity and readiness;
  • create a one-page provenance and rights memo for each;
  • choose an original, English or bilingual release architecture;
  • define the target singer profile;
  • record one primary audience hypothesis.

Days 16 to 35: Re-author and test

  • conduct a lyric workshop with Walter, a native English editor and a singer;
  • apply Low's five criteria;
  • record equally produced demo excerpts;
  • run matched tests with unfamiliar listeners;
  • choose the lyric through artistic judgment joined to audience evidence.

Days 36 to 60: Produce and package

  • finish the master;
  • prepare the visual system and short assets;
  • write the permanent story page;
  • finalize credits, rights and metadata;
  • prepare artist and community outreach materials.

Days 61 to 90: Release and learn

  • conduct a controlled release;
  • activate creator and community participation;
  • collect seven-day, thirty-day and ninety-day measures;
  • publish a concise and transparent learning memo;
  • apply the evidence to the next song.

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